About

I’m a product design leader with experience building brands, apps, and digital products across startups, enterprise teams, and consultative engagements. My work spans UI/UX, brand systems, and web platforms, with a focus on clarity, scalability, and products that ship.

I bring a multidisciplinary background to my work, with formal training in Communication Design (and web development and human–computer interaction) and shaped by years of hands-on experience across both print and digital mediums. Early in my career, I worked extensively in print design—from environmental signage to apparel and marketing collateral—developing a strong foundation in visual systems, production, and brand consistency.

I took that foundation into the fast-paced world of Silicon Valley startups, where I expanded my scope across product design, app and web development, and brand strategy. Working in small, fast-moving teams pushed me to think holistically—connecting user needs, technical constraints, and business goals—and to operate comfortably across disciplines.

Today, I design and lead product experiences at YipitData, managing both consumer and customer-facing products. Leading the design for Edison Mail, with end-to-end ownership of the product experience, partnering closely with engineering to ship thoughtful, scalable designs.

Outside of my core role, I collaborate with brands and clients across a wide range of industries, helping teams clarify their vision, solve complex problems, and build design systems that support long-term growth.